Americans, heavy meat consumers, support industrial and intensive livestock farming practices that are often at odds with animal welfare and environmental sustainability. They consume an average of nearly 250 grams of meat per day per person.
Since 1967, the NGO Compassion in World Farming (CIWF) has been promoting sustainable livestock farming, a challenging mission in this consumption model. They believe that Americans should reduce their meat consumption by 4/5th to hope for a transition to more environmentally friendly livestock practices. In pursuing this goal, the NGO faces not only American culture but also a significant economic sector and a powerful lobby.
The EAT Foundation proposes, based on the work of around thirty scientists, a virtuous food program for both humans and the planet, called EAT-Lancet, which also includes a reduction in meat consumption.
On the other hand, the OECD believes that meat consumption should increase in the future, expecting a nearly 15% rise in meat demand. The organization does add, however, that this increase mainly concerns poultry consumption.