US specialists have called 2019 the year of the mushroom, labelling it the “It product” of the year just ended. The consumption of the ten highest-selling types of mushrooms, out of the 350 known varieties, has increased 240% in the last six years. Mushrooms are finding favour with prosperous consumers who have fallen out of love with meat. Last year, the sale of plant-based meat substitutes rose 20% in the United States, achieving turnover of $3.3 billion. Not all these alternative dishes are regarded as fully satisfactory from a health perspective. But this is not true of mushrooms, which not only boast refined flavour profiles and high protein content, but can also fill you up better than meat. Used for millennia in traditional medicine, mushrooms contain a dozen vitamins, minerals and antioxidants, including vitamin D. Trendy food tribes are putting mushrooms to every conceivable use, from pizzas to burgers.