A study commissioned by the European Parliament indicates that whilst the growth in product demand should increase to tackle population growth, it will be at the expense of changes to consumption patterns. The consumption of meat and dairy products will continue to decline in more developed regions but should increase in developing countries. Due to environmental damage caused by farming and the desire to eat healthily, consumption of vegetables, fruit, cereals and protein will increase. This turning point implies a change in production techniques and should benefit organic farming. The study states a preference for a compromise between unbridled productivity and sustainable development. So consumers should accept new methods of plant selection. The report’s authors believe that organic or small-scale production will not be enough to meet growing demands for food.