The production of olive oil requires substantial amounts of water, which unfortunately are increasingly scarce due to climate change.
This shortage, coupled with rising transportation costs, is causing the price of a liter of olive oil to increase by 20% between 2022 and 2023.
Although there have been a few rainy days, the 2023 harvest is expected to be low in volume.
This situation challenges the “Generation Green 2020-2030” strategy led by Mohammed Sadiki, the Minister of Agriculture, who met with representatives of the Moroccan Olive Interprofessional Federation (INTERPROLIVE).
Morocco aims to achieve an annual production of 3.5 million tons by 2020. Currently, it stands at 2 million tons.
The increase in prices will further burden households’ purchasing power and raise the risk of fraud, particularly since bulk olive oil can be mixed with other oils.