Nestlé hopes to grind out an extra $250 million thanks to its alliance with Starbucks. Last May, the Swiss giant bought global perpetual sales rights for Starbucks tea and coffee for the sum of $7.15 billion – obviously excluding the products consumed at Starbucks stores. This agreement looks to perk up falling Nespresso sales, caused by tight competition from imitation pods. Over time, this agreement should increase Nespresso sales by 10%.
Source: Agence Ecofin