The Canadian agtech startup Transport Genie is a precision monitoring company that is focused on monitoring microclimate conditions as animals are being transported. It’s developed bespoke IoT sensors and a real-time event-driven ecosystem to enable smart decisions regarding livestock welfare during transport. The technology can also talk to other machines and turn on different environmental controls like fans or misters. It also provides a message broker service to alert the driver when conditions may be creating welfare hardships for the animals. This has the added benefit of letting the driver focus on driving instead of trying to operate environmental controls or pulling over routinely to check on the animals.